Our Executive Team

Steve WoodyChief Executive Officer
Since 1997, Steve has successfully assisted more than 30 companies by providing their Regulatory support and strategic planning necessary for their launch of new or modified medical devices. Steve completed a degree in mathematics is 1985 at UNCA prior to starting his career in the Medical Device field with Medical Action Industries, Inc. While employed by Medical Action, the company grew from 3 million to 75 million during his 13 year career in Quality and Business Development. Using his expertise in medical device development and management, Steve launched Integrated Quality Systems in 1997, an organization focused on launching new medical devices into the health care sector. In 2004, Steve founded G3 Medical, and remains Company President and CEO. G3 focuses on manufacturing, packaging, and sterilization services along with quality system management. G3 now occupies 18,000 square feet of manufacturing and packaging space.
David FannPresident
Mr. Fann began working for Avadim in October 2012 and has been responsible for capital raises and new product development. Prior to joining Avadim, David Co-founded Solar Energy Initiatives, Inc. and served as its Chief Executive Officer from February 2009 to February 19, 2013. Mr. Fann Co-founded FNDS3000 Corp. and served as its President from March 14, 2007 to February 1, 2009 and also served as its Vice President from October 23, 2006 to March 14, 2007. He served as the President of Global Axcess Corp. from January 2002 to September 30, 2006 and also served as its Secretary until December 2002. At Global Axcess Corp., Mr. Fann was responsible for equity and debt financings totaling over $17 million and was also responsible for investor relations. He served as the President and Secretary of Netholdings.com Inc. David also served as Director for many of the organizations with whom he worked. He served as a Director of FNDS3000 Corp. from October 23, 2006 to September 29, 2010, and Solar Park Initiatives, Inc. until December 2010. He served as a Director of Global Axcess Corp. from January 2002 to September 30, 2006, Critical Digital Data, Inc. since July 2010, Envortus, Inc. until July 2007 and FNDS3000 Corp. from January 24, 2006 to March 31, 2006.
Joseph F. McGuireChief Financial Officer
Mr. McGuire has numerous Wall Street investment vehicles, including mutual funds, commodity limited partnerships, hedge funds and a broker-dealer, and has served as a chief financial officer in that environment from 1989 through 1998. During this period, Mr. McGuire obtained numerous Wall Street licenses, including the Series 3, 7, 24, 27 and 63. From 1989 through 1994, Mr. McGuire was CFO of the John W. Henry & Co. managed futures/commodity trading organization which grew from $200 million to $1.2 billion in assets under management during this timeframe.

From 1998 through 2014, Mr. McGuire was the CFO for both private and publicly-traded companies handling the reporting, financing and investor relations responsibilities. Mr. McGuire has worked closely with NASDAQ regulators regarding obtaining and maintaining listings on that exchange. Mr. McGuire oversaw a reverse merger/acquisition between a publicly-traded manufacturing company and a private company based in Houston, Texas which led to American Electric Technologies getting listed on the NASDAQ. Timely and accurate reporting, as well as cost effective internal controls, were crucial to be able to distribute meaningful internal reports to management and provide external investors’ confidence in their executive team.

Prior to 1989, Mr. McGuire held management positions with Dean Witter Reynolds, Paine Webber, Inc., and Price Waterhouse. During Mr. McGuire’s tenure at PriceWaterhouseCoopers, he obtained his CPA license. Mr. McGuire received a B.S. in Accounting from the University of Notre Dame in 1980.

Ralph LombardoSenior V.P. of Sales
Ralph Lombardo joined Avadim in 2015 as Senior Vice President Sales and Marketing, Mr.Lombardo is responsible for the direction and management of all sales operations, including market competitiveness, pricing, compensation, and distribution and channel strategy. Mr. Lombardo has over 30 years’ experience in executive sales management and has specific expertise in sales interaction, recruiting expansion and sales execution and performance management in the healthcare environment. During his time at Purdue Pharma, between 1995 and 2009, he served in various capacities including executive and senior sales management positions and corporate development roles. Purdue’s U.S. sales revenue grew from $200 million to over $2 billion during Mr. Lombardo’s time there.
Jack PayneVice President of Marketing for Clinical Sales
Jack ‘s 38 years in the industry began in 1977 when he joined American Hospital Supply Corporation as a sales representative. He subsequently served at AHSC in numerous management positions including VP Marketing of both the Hospital Distribution and Pharmaseal divisions. He spent the next 21 years at DeRoyal Industries, in management roles including VP National Accounts and Executive Vice President Sales and Marketing. In 2010 he founded JP Medical, a channel development firm helping small companies, including Avadim, with GPO, distribution and health system relationship-building, before taking a full- time role with Avadim in 2015.
Jack HandsNational Sales Director
Jack Hands began working for Avadim in July 2013 as the national sales manager. Prior to joining Avadim, Mr. Hands worked for American Medical Systems for 15 years as a sales representative and then a regional sales manager. As a sales representative, he became the #1 salesman in the US. Mr. Hands was awarded the area regional sales manager of the year award in 2009, 2011 and 2012. Mr. Hands was primarily responsible for selling men’s and women’s urologic implantable devices. Mr. Hands received his B.B.A. in Finance from Texas Tech University.
Jared BucknerDirector of Marketing and Product Development
Directs day to day operations for the company. Jared Buckner finished with a degree in Environmental Policy and Planning from Appalachian State University in 1998. In 1999, Jared was hired as a sales representative for Northfield Instrumentation Services. In 2002, Jared accepted a position with Integrated Quality Systems to assist with Quality System Management focusing on supporting other medical device companies in their endeavor to meet the standards put forth by the FDA. In 2004, G3 Medical, a packaging and sterilization company, was formed and Jared was asked to be the head of business development. In 2007, Avadim, LLC was formed and Jared was hired as the General Manager for the company, and currently holds the position today.