Asheville, North Carolina – May 13, 2015 Avadim Technologies Inc. (“Theraworx”) announced today that Charles G. Friedman, noted consumer products chemist, has agreed to join Avadim’s Medical & Science Advisory Board.

Chairman and CEO, Stephen Woody said, “As our success with Theraworx for clinical markets continues to grow, and we complete the introduction of our high potential Innergy brand to the sports medicine market, we now are turning to several significant consumer market opportunities with new versions of our technology. To help us, we are thrilled to bring the expertise of Mr. Friedman to our team. He brings over 45 years of experience as a personal care product development chemist with such companies as Burts Bees, Revlon, Almay and Estee Lauder. ”

Charles Friedman stated that, “It is my pleasure to join the Theraworx Medical & Science Board. Their technology shows tremendous promise in the areas of personal healthcare and protection, as well as personal sports performance. I look forward to working with the Avadim team as we explore these opportunities.”


About Charles Friedman:

Mr. Friedman received his Bachelors in Biology and Chemistry in 1976 from Montclair State College in Upper Montclair, New Jersey. With over 45 years’ experience in personal care product development, Mr. Friedman held various positions with leading cosmetic companies. He was the Senior Chemist and Director of Skin Care at Almay, the Senior Chemist at Estee Lauder, and the Director of Research Services at Revlon. From 1994-2003, Charles was the Scientific Director of Burt’s Bees.

Products Mr. Friedman created have won numerous accolades during his career, including an award for “Healthiest Cleanser”, by Health Magazine, for Burt’s Bees Orange Essence Cleansing Cream, in November 1999, as well as the Formulation Award, by the Independent Cosmetic Manufacturers and Distributors (ICMD), for “Lindi Face Wash”, a gentle cleanser for skin undergoing chemotherapy, in 2009. In 1985 he was issued a patent for “Makeup with evaporating oil phase” as well as other significant accomplishments.


About Theraworx:

Avadim’s patented Theraworx products and patent-pending protocols have demonstrated a proven ability to help hospitals control hospital-acquired conditions.  The unique Theraworx formula helps preserve the body’s natural skin function, by preventing dry skin and helping to maintain the natural acidic, anti-microbial nature of the skin’s outermost layer.

For more information on Theraworx™, visit


About Avadim Technologies, Inc. & Theraworx™:

Avadim Technologies, Inc. was formed in 2007, with a simple vision of improving patient care. Our desire is to transform standard health care practices with our safe and effective Theraworx™ Technology, with the ultimate goal of fighting unnecessary infections on a global level. The name Avadim means “to serve”, providing opportunity for global outreach and giving back through the Eblen Center for Social Enterprise’s program Beyond All Borders. To learn more about Avadim Technologies, Inc., visit and follow @theraworx.


Press Contact:

Mandy Allfrey

The Buzz, LLC



Company Contact:

Joe McGuire

Chief Financial Officer

Avadim Technologies Inc.


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